For a couple of months, I have been thinking of social epidemics as a social form of mechanical waves (Well, a natural consequence when a physicist is reading Connected by Nicolas Christiakis and James Fowler). Now, I’m not sure if it’s an original thought or something I understood while I was reading the book. However, to understand the analogy you have to understand mechanical waves or at least what factors contribute to them.
A mechanical wave is a wave that needs a medium to go through (like ocean waves and sound). The particles in said medium do not move much from their original equilibrium point but energy does flow through the material. We know that the denser the medium the faster the wave can go through, also, the faster the amplitude decreases. The amplitude, in turn, depends on the initial energy that started the wave. For now, I’ll only consider these three characteristics.
Now back to social epidemics, the medium will be social structure of said community, the wave will be a new trend (or any idea) and the initial energy will be the social connections and influence of the trend setter (let’s call it impact point). If the community was denser, meaning the social connections between its members was varied and everyone knew everyone, a social wave will move faster but also will lose traction fast on many wavefronts. To elaborate, an idea will move from the impact point to the adjacent points quickly because the connections are varied and tightly knit. On the other hand, due to large influx of impact points and new ideas people will forget about the older ideas and trends faster. The initial energy put into a new trend will highly determine how far the idea will go. If a well known person (be it a politician, a celebrity or just a vocal local grocer) drops a huge statement, you know what happens next.
Now that’s just over simplifying any society. I haven’t factor in resonances, rigidity (or elasticity), frequency … etc. So, for now, I will leave you to think (and comment) about this idea while I try to complicate the idea in my head .. Thank you for reading.
PS. I thank Lou for reminding me that I need to blog again..
PPS. To read the follow up post, please click here
Pingback: Wave, People wave! II